Pokémon User Growth

Marketing Analysis & Product Innovation 市场分析 | 产品创新

潜在用户：通过社交媒体引流
Sympathize: 在社交媒体投放“英国文化梗”创意

首购用户：到线下体验店领取Poke ball 卡牌周边
Identify：首周登录赠送“伦敦主题精灵”

活跃用户：参与线下对战活动的玩家
Share: 组队任务要求邀请好友解锁稀有副本

高价值用户：收藏稀有卡牌或参加锦标赛的硬核玩家. Participate: 高价值用户开放陪练功能 (PokéLLMon)

DigiRun

Marketing Analysis & Product Innovation 市场分析 | 产品创新

DigiRun will be positioned as a newly launched module of Pokemon designed specifically for office workers. Emphasis will be placed on its ability to integrate seamlessly with smartphones and smartwatches, offering convenience and accessibility to users.

DigiRun定位为一款Pokemon Go旗下全新为办公族开发的协同游戏模块，跑步时可以及时与街道标识智能互动智能手机及智能手表的无缝集成能力，为用户提供便捷易用的健身体验。

User Perspectives

Onsite Research

Sending surveys to 1000+ office workers about how they react to different design predictions

street interviewing 200+ runners with core questions throughout busy hours of weekdays in WestEnd

rounds of 10-person focus groups composed of office workers, home workers, 25-45 45 years old

Data Sorting

Team members take charge in precise facet, as project managers, programmers, graphics designers, sound designers, quality assurance testers, user experience designers, copywriters, marketing and PR specialists, financial analyst, legal counsel, customer support, analytics specialists, localization specialists, etc.

团队成员包括：项目经理, 程序员, 图形设计师, 音效设计师, 质保测试员, 用户体验设计师, 文案专员, 市场与公关专员, 财务分析师, 法律顾问, 客户支持专员, 数据分析专员, 本地化专员等。

categorizing market requirements from official reports, user interactivities, materials..

process of card sorting : placing right framework hierarchy for functionalities referring user needs

Visualizing Dataset

Being collected from Instagram, Facebook X data and sorted in form of arrays, raw data reveals essential design tendencies and presents visualization in use of mathematical tools.

从Instagram、Facebook、推特等平台收集的数据经整理成数组后，原始数据揭示了核心设计趋势，并通过数学工具实现可视化呈现。

AR experiment: lab assistant is demonstrating visual screening to several tested point targets

alignment seminar about dynamic challenges and influences caused by different social identifiers

public meeting over topics of pandemic impact on public health and social relations

Graphics & UI

As users log in the account, they would be asked to fill out basic health information from the day on. Accumulative data of distances, calories, geography, and medals are automatically illustrated. They could open this page to revisit their achieved gateways.

用户登录账户后，系统将引导其填写当日基础健康信息。距离、卡路里、运动轨迹和成就勋章等累计数据会自动生成可视化图表，用户可随时打开此页面回顾已达成的健身目标。

Data & Persona

Interface Display

Presetting

Some prerequisite information is asked in this section to foundamentalize

Login Page

Customized Setting

Goal Setting

This main function helper reminding users of their daily fitness plan. Personal data stored reveals the user’s overall behaviors on three major orientations – goal achievements, perseverance, and safety issues. There are also running tutorials that teach skills of warm-up, basic stretches, and post-running relaxations. These sharable videos will be the guide to help starters kick off first rounds of exercises and athletes improve skills.

系统存储的个人数据从三大维度揭示用户的综合行为模式——目标达成度、训练持续性及安全指标。同时提供包含热身运动、基础拉伸及跑后放松等技巧的跑步教程，这些可共享视频既能引导新手完成初次训练，也可帮助运动爱好者提升技能水平。

Homepage

Calendar

Immersive Guide

Users get notifications whenever new seeds and new eggs pop up in their area. In order to feed visual pets, users need to run to certain locations and scan surrounding signs to unlock the seeds or eggs. To succeed this game, users ought to constantly run to collect seeds and nourish the plants for feeding their pets. Instant running data will be synchronized from watch to phone.

当用户所在区域出现新种子或新宠物蛋时，系统会主动推送通知。用户需要通过跑步抵达特定地点，扫描周围环境标识来解锁这些种子或宠物蛋。为了成功培育虚拟宠物，用户需持续奔跑收集种子、培育植物以喂养宠物。所有实时跑步数据将通过智能手表同步至手机端。

Routine Setting

Live Running | AR Checkin

Socialize 探索

Discover functionality allows users to interact and share opinions with others with similar interests. This is a smart-phone-only functionality, due to the consideration of speciality from phone to watch. Users are free to have private chat, group chat, sharable posts, and other forms of online interactivities.

“探索”功能支持用户与志趣相投的社群进行互动交流。基于手机与手表设备的特性差异，该功能目前仅限智能手机端使用。用户可自由选择私聊、群组对话、共享动态等多种在线互动形式。

Social Media

Profile Page

Personal Report

As users log in the account, they would be asked to fill out basic health information from the day on. As a result, accumulative data of distances, calories, geography, and game medals are illustrated here for users’ reference. They could open this page to revisit their achieved gateways. 用户登录账户后，系统将提示填写当日基础健康信息。随后，距离、卡路里、运动轨迹及游戏勋章等累计数据会自动生成可视化图表供用户查阅。用户可随时打开该页面回顾已达成的里程碑。

Virtual Pet Shop – As users log in the account, they would be asked to fill out basic fitness data from the day on. Accumulative data of distances, calories, geography, and game medals are all automatically illustrated here for users’ reference. This page to revisit their achieved gateways. 虚拟宠物商店模块 – 用户登录后需录入当日基础运动数据。系统将自动可视化呈现所有累计数据——包括运动里程、消耗卡路里、地理轨迹与成就勋章，用户可通过本页面完整追溯已解锁的进阶目标。

Dataset

Digital Characters

As users log in the account, they would be asked to fill out basic health information from the day on. Accumulative data of distances, calories, geography, and game medals are all automatically illustrated here for users’ reference. They could open this page to revisit their achieved gateways.

用户登录账户后，系统将提示填写当日基础健康信息。距离、卡路里、运动轨迹及成就勋章等累计数据均会在此自动生成可视化图表，方便用户随时查阅。通过此页面，用户可以全面回顾已达成的各项健身目标。